American Household Insurance coverage Expands Soccer Footprint with Three New Membership Partnerships for 2023 MLS Season

Multi-Yr Offers with Colorado Rapids, Seattle Sounders FC, and St. Louis CITY SC Spotlight Dedication to Communities and Followers Throughout the Nation

MADISON, Wis., April 5, 2023 – American Household Insurance coverage immediately introduced multi-year partnerships with the Colorado Rapids, Seattle Sounders FC and St. Louis CITY SC, every representing an thrilling alternative to assist the fervour of a dedicated fan-base. The partnerships salute the golf equipment, gamers and followers who encourage one another to dream fearlessly.

“We’re proud to broaden our dedication to creating stronger connections in communities, particularly with our native company homeowners, via partnerships with the Colorado Rapids, Seattle Sounders FC, and St. Louis CITY SC,” stated Sherina Smith, chief advertising and marketing officer, American Household Insurance coverage. “These partnerships give us distinctive alternatives to attach with the groups’ passionate fan bases, whereas additionally supporting extra group initiatives and organizations in every metropolis that align with our shared values and have a significant impression.”

Soccer’s reputation is on the rise, and American Household Insurance coverage is proud to be a part of this rising motion. Since 2017, American Household has been actively concerned within the sport, becoming a member of forces with Atlanta United as their equipment accomplice earlier than the workforce’s first season. Since then, they’ve seen firsthand how soccer ties deeply into native cultures, making it an genuine and highly effective strategy to construct stronger relationships with communities. Soccer’s passionate and various fan base is an ideal complement to American Household’s dedication to supporting the sport within the U.S. whereas having a optimistic impression in communities.

American Household Insurance coverage’s dedication to soccer goes past branding and signage. The corporate is increasing its onsite presence, company proprietor integration and group initiatives in every of the brand new cities it’s partnering with, supporting native organizations that align with its shared values with the golf equipment. In Atlanta, the corporate partnered with Soccer within the Streets, a group group, to make soccer extra accessible and culminating with an annual youth soccer event. Neighborhood initiatives will probably be carried out in partnership with every soccer membership, making a ripple impact within the wider group and permitting native company homeowners to become involved.

Advertising and marketing and gross sales options company IdeaQuest led negotiations with every of the MLS Golf equipment on behalf of American Household Insurance coverage. Sports activities advertising and marketing company rEvolution is supporting American Household Insurance coverage with technique, activation and measurement of the MLS Membership partnerships.

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In regards to the American Household Insurance coverage group
Primarily based in Madison, Wisconsin, American Household Insurance coverage has been serving prospects since 1927. We encourage, defend and restore desires via our insurance coverage merchandise, distinctive service from our company homeowners and workers, group funding and inventive partnerships to handle societal challenges. We act on our perception in range and inclusion by consistently evolving to satisfy buyer wants and preferences. American Household Insurance coverage group is the nation’s Twelfth-largest property/casualty insurance coverage group, rating No. 251 on the Fortune 500 record. The group sells American Household-brand merchandise, primarily via unique company homeowners in 19 states. The American Household Insurance coverage group additionally consists of CONNECT, powered by American Household Insurance coverage, The Normal, Homesite and Fundamental Avenue America Insurance coverage. Throughout these corporations the group has practically 13,000 workers nationwide.