January 27, 2023


Sport make Happy

rEvolution Acquires Sine Qua Non to Broaden Expertise Experience and Broaden World Footprint

3 min read

World sports activities advertising and marketing company expands geographic footprint in London,
and enhances experience in advertising and marketing for shoppers in expertise, sport and automotive

CHICAGO and LONDON (January 12, 2023) – rEvolution, the unbiased, world sports activities advertising and marketing company, has acquired London-based public relations and communications company Sine Qua Non (SQN). The acquisition instantly bolsters rEvolution’s experience in expertise and sponsorship, in addition to increasing its present roster of world shoppers. Specializing in tech-forward PR, communications and sponsorship in sport, SQN boasts NetApp, Hyundai, Tata Communications and Toyota amongst its consumer portfolio, and now be part of rEvolution’s consumer roster of expertise and automotive companions, together with Capgemini, Lamborghini and McLaren Racing.

“Having had the prospect to accomplice with SQN beforehand, we’ve totally loved attending to know their staff and have seen their distinctive work first-hand,” stated John Rowady, CEO and Founder, rEvolution. “For rEvolution, this acquisition is an alignment of two businesses with a shared imaginative and prescient of delivering built-in providers, and likewise permits us to supply a deeper degree of providers and integration out of the UK.”

With the acquisition, rEvolution continues to broaden its totally built-in service mannequin throughout technique, artistic, activation and administration with SQN’s world service choices and employees, led by trade leaders and co-founders Claire and Chris Ritchie. Along with its main tech and automotive shoppers, rEvolution works throughout all main sports activities leagues and properties and is presently the Partnership Company of Document for American Household Insurance coverage (throughout MLS, MLB, NFL and Summerfest), in addition to the lead company for Chipotle’s gaming and esports actions.

“Since our founding in 2001, SQN has at all times positioned a premium on constructing long-standing partnerships with, and on behalf of, our shoppers,” stated Claire Ritchie, Founder and CEO, SQN. “By partnering with rEvolution, we are actually even higher positioned to ship on our shoppers’ targets, with a good stronger foothold globally.”

rEvolution’s acquisition of SQN additionally delivers a second UK location because the group’s fifth workplace – becoming a member of the Chicago headquarters and places of work in Detroit, Indianapolis and London, UK. Along with management roles for Claire and Chris Ritchie, in addition to present Managing Director, Chris Hughes, all present SQN employees will be part of rEvolution of their consumer relations, content material, experiential, social media, built-in advertising and marketing and communications roles. The SQN enterprise will merge into the rEvolution model efficient with the shut of the transaction.

“This can be a super alternative, not just for each groups, but in addition for our consumer companions as properly,” stated Chris Hughes, Managing Director, SQN. “Transferring ahead as one rEvolution will permit us to proceed on our path of being a worldwide chief in sports activities advertising and marketing.”

rEvolution’s continued enlargement additionally affords alternatives for its subsidiaries, together with REV/XP, an unbiased, totally built-in gaming and esports advertising and marketing company, presently overseeing Chipotle’s gaming and esports technique; in addition to rEv YOUTH, the youth-focused advertising and marketing company.

About rEvolution:
rEvolution is an unbiased, world and totally built-in sports activities advertising and marketing company comprised of trade specialists in consulting and enterprise technique alongside advertising and marketing and inventive specialists who produce award-winning sponsorship and advertising and marketing campaigns for manufacturers and rights holders all through the worldwide sports activities trade.

Based in 2001 with a concentrate on representing manufacturers in sport, rEvolution’s world headquarters is in Chicago, with satellite tv for pc places of work in Indianapolis and Detroit and worldwide headquarters in London. rEvolution’s distinctive intersection of technique, artistic and analytics helps manufacturers drive enterprise by way of sports activities, offering shoppers with a set of built-in providers, together with sponsorship consulting, media planning and shopping for, artistic, manufacturing and design, experiential advertising and marketing, hospitality, public relations, advertising and marketing communications, social media, analysis and analytics.

Partial record of consumer companions contains American Household Insurance coverage, Continental Tire, Capgemini, Chipotle, AWS, Lamborghini, McLaren Racing and Shell. rEvolution has garnered quite a few trade accolades, together with constant presence on the Chief Marketer 200 and the Occasion Marketer High 100 IT Listing. Moreover, rEvolution’s world headquarters has been listed on Crain’s Chicago Enterprise “Coolest Workplaces in Chicago.” Study extra at www.revolutionworld.com.

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