rEvolution Sports activities Advertising and marketing Company Launches World Soccer Initiative rEv United
Chicago, Unwell., November 13, 2023 – rEvolution, a world sports-marketing chief, right this moment introduced the launch of rEv United, a brand new and devoted world soccer division. Embodying the spirit of unity that defines soccer’s world enchantment, rEv United signifies a dedication for rEvolution to proceed successfully connecting manufacturers with soccer’s quickly increasing fan base each within the U.S. and around the globe, leveraging the distinctive alternatives this sport presents.
“Soccer’s common language is its personal distinctive energy that unites individuals globally,” acknowledged John Rowady, President and Founding father of rEvolution. “rEv United embodies our greater than 22 years of expertise unifying manufacturers and the soccer group by data-driven technique, breakthrough artistic, and cultural authenticity. With North America constructing to host the game’s most epic occasions, our dedication goes past mere promotion – we intention to counterpoint fan experiences.”
The strategy of rEv United extends past the pitch, providing a holistic suite of companies that features artistic campaigns, immersive experiences, strategic sponsorships, and specialised consulting. This complete technique is designed to forge bespoke connections between manufacturers and soccer lovers.
“With its huge world fan footprint, soccer is greater than a sport – it’s a tradition that delivers fertile floor for storytelling and group constructing,” mentioned Brian Quarles, rEvolution’s Chief Inventive Officer. “The FIFA World Cup’s return to North America in 2026, together with the rising pleasure across the Girls’s World Cup, has created a palpable buzz amongst soccer’s core and informal followers alike. This underscores the distinctive alternative for CMOs to faucet into the burgeoning potential of soccer advertising and marketing for each males’s and girls’s video games. Whether or not followers are within the stands, attending watch events, or having fun with the motion at a pub or from house, our aim is to authentically join manufacturers with these various fan experiences in ways in which drive their enterprise ahead.”
rEvolution’s in depth, award-winning portfolio consists of collaborations with main soccer entities like Main League Soccer, FIFA, CONCACAF, Ligue 1, and different high leagues in Europe. The launch of rEv United solidifies the company’s stature as a pacesetter in soccer advertising and marketing excellence and innovation.
Among the many division’s stewardship is Bruce Bundrant, SVP for rEvolution, and a acknowledged soccer business skilled with deep experience in main high soccer golf equipment, occasions, and sponsorships within the U.S. and Europe. His invaluable insights into the worldwide soccer panorama might be on show this week at Soccerex, the world’s premier soccer convention in Miami, the place he’ll signify the company and rEv United.
“Soccer narratives unfold each on and off the pitch, providing wealthy territory for model storytelling,” he mentioned. “Our dedication to shaping soccer advertising and marketing’s future is obvious as we place ourselves to proceed offering unmatched worth to shoppers, particularly with pivotal occasions just like the 2026 FIFA World Cup, 2024 Copa América, the 2025 CONCACAF Gold Cup, and the increasing affect of ladies’s soccer within the North American market.”
As rEvolution marks its growth in key world markets, the launch of rEv United acknowledges the rising significance of soccer as a dynamic platform for model engagement. rEvolution’s dedication to connecting manufacturers with sports activities followers globally has lengthy been evident, confirmed additional by rEvolution increasing its world footprint in September with a strategic base in Singapore – representing an funding within the quickly burgeoning APAC area. The transfer got here after rEvolution acquired London-based Sine Qua Non in January to bolster its already robust UK operations.
rEvolution’s growth, marked by the introduction of rEv United, is a strategic step ahead that acknowledges soccer’s exponential progress as a important engagement platform. It additionally underscores rEvolution’s dedication to delivering explicitly tailor-made advertising and marketing options that align with and advance our consumer manufacturers’ core values and ambitions.
Discover what rEv United can do for manufacturers at www.rEvolutionworld.com/rev-utd.